Roger Alan Stone was a founder of Juno Advocacy Network (1998) and now runs Advocacy Data, Inc. (ADI). He is a political Internet innovator and entrepreneur who has pioneered many of the techniques used today. ADI was the first company in the political sphere to offer access to the complete national voter file. After working on seventeen elections in fourteen states, as well as on the Hill for two Representatives and a Senator, Roger went to Law School at Columbia University, clerked for the DC Court of Appeals and was an associate at James and Hoffman, specializing election law, non-profit organizations and unions. 

Realizing that Juno Online Services could be one of the first Internet companies with the ability to geo-target, he helped them generate grassroots emails to Congress. He founded the Juno Advocacy Network in 1998 and joined Juno as a Vice President. He pioneered techniques like using online petitions and surveys for list building and activist recruitment. Campaigns and Elections Magazine named Roger a Rising Star of American Politics. By 2002 there were many ways to reach voters and constituents online, so to better serve his clients, Roger founded Advocacy, Inc. to provided data, online advertising and consulting services. In 2010 he created Advocacy Data from out of Advocacy, Inc.

Advocacy Data pioneered matching voter files for email addresses, doing the first national match of the voter file in 2003. To this he overlays individual and household data and demographics that allows campaigns to precisely target. He was also the first to provide Members of Congress with email for official communication. The AAPC recognized Roger’s work on the first political online video advertising with a Pollie Award.